Case Study

Easton Public Market

Video Description

Easton Public Market is an offshoot of the successful weekly Easton Farmers’ Market – the oldest continuously run farmers’ market in the country – providing a community space where residents can gather, as well as purchase fresh prepared food and ingredients.

The Goal

  • Capture the excitement and events surrounding the long awaited grand opening of the new market
  • Introduce residents to the food and vendors available at the market
  • Convey how the market is another integral component in the ongoing redevelopment of Easton, Pennsylvania

The Approach

  • During the ribbon cutting ceremony, captured comments from community leaders about building the market and anticipated regional impact
  • Interview one of the 15 vendors, explaining why he/she is involved and feelings about being a part of a ground-breaking venture
  • Capture footage of thousands of market visitors shopping, eating, and socializing in the new community space

The Results

  • Short video for use on the market’s website and social media
  • Formation of a library of footage that can be used for future video projects
  • Signature video that helps promote the overall market, as opposed to individual vendors

Testimonial

Golden Pepper Productions succeeded in beautifully capturing the vibe, energy and personality of the Easton Public Market. Paul’s passion for local food and his commitment to our community were evident in the work he did for us!

Megan McBride Director Easton Public Market
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